Pink Chai CIC is calling on families, schools, colleges, workplaces, faith groups, businesses and community organisations across the country to come together this October and host a Pink Chai Morning or Afternoon to raise awareness of breast cancer.
Under the message “Serving hope, one cup at a time,” Pink Chai Day aims to turn a simple cup of chai into an opportunity for an important conversation — encouraging women to become more breast aware, recognise changes and seek appropriate medical advice.
Pink Chai CIC was established to address barriers that can prevent women from accessing health information and support, with a particular focus on communities where cultural sensitivities, language barriers, stigma or lack of awareness can make conversations about breast health more difficult.
One conversation can make a difference
A Pink Chai event can be held at home, at school or college, at work, at a faith group, in the community — or anywhere people can come together.
Hosts are encouraged to invite friends, relatives, colleagues and neighbours for chai while creating a welcoming environment for conversations about breast health.
Dr Musharraf Hussain, Chair of Pink Chai CIC, said:
“Breast cancer awareness must reach every part of our community. Pink Chai Day creates a simple and culturally familiar way to start conversations that are sometimes difficult to have. Through greater awareness, knowledge and confidence, we want more women to recognise changes in their bodies and seek appropriate medical advice without delay.”
Cllr Ferdousi Henna Chowdhury, Pink Chai CIC, said:
“Pink Chai began with a simple idea: bring women together over a cup of chai and create a safe space to talk about breast health. This October, we want that conversation happening in homes, workplaces, schools, faith groups and communities across the country. Every cup can start a conversation, and every conversation has the potential to make a difference.”
A growing community movement
Pink Chai CIC is working with volunteers, community organisations, healthcare partners and supporters to take culturally appropriate breast health awareness directly into communities.
Alongside Pink Chai Day, the organisation is developing its Breast Health Champions programme, helping equip community volunteers with the knowledge and confidence to raise awareness, challenge stigma and signpost women towards appropriate healthcare and support.
The ambition is to make breast health conversations more normal, accessible and culturally relevant — taking awareness beyond traditional healthcare settings and into the places where people live, work, worship and socialise.
The campaign’s message is simple:
“Tackle stigma – save someone’s life.”
Host a Pink Chai Morning or Afternoon
Pink Chai CIC is inviting individuals and organisations across Britain to organise their own Pink Chai event during October.
It does not have to be large or complicated. Bring people together, put the kettle on, share a cup of chai and start a conversation.
At home. At school or college. At work. At your faith group. In your community. Anywhere.
To find out more and register to host a Pink Chai Morning or Afternoon, visit:
www.pinkchai.org
PINK CHAI CIC®
Serving hope, one cup at a time.
Raise awareness. Tackle stigma. Start conversations. Help save lives.